When used correctly, Instagram is a powerful marketing tool for people in every industry, including home builders. Keep reading to learn everything you need to know about creating your first Instagram marketing strategy.

In 2017, Facebook raked in billions of dollars in ad revenue. Advertising on Facebook is one of the best ways for businesses to generate leads and spread awareness about their products and services. But is that all about to change?

Facebook has over 2 billion active users and the average user spends just under one hour on it each day. It's currently the world's most popular social media platform. With Facebook, businesses can reach more people, spend less on advertising, and target their desired audiences. This is more efficient and cost-effective than other, more traditional forms of marketing. Billboards, flyers, and print ads are quickly becoming a thing of the past.

Marketing is all about finding new customers and connecting them with your business. For home builders, this could mean several things. Encouraging potential customers to visit show homes, compare communities you build in, or arrange a meeting with a builder - these are just a few examples.

When it first launched in October 2010, Instagram was a simple, though very likable, app with a little over 1 million users. Today it is one of the most successful apps in the world. Some might think that Instagram’s founders, Kevin Systrom and Mike Krieger are just two nerds with a lot of luck. Anyone could have thought of image sharing. But it isn’t just that.