Question: Say you're walking down the street handing out business cards (and you only have 50 to give out), who would you ideally choose to give them to? As a new home builder, you'd probably prefer men and women over 40 with a household income of around $125k+. Ideally, they would be looking to move within the next 3-6 months and looking in the area of your latest development. Now, what would happen if you're walking down that same sidewalk and every person who passed by met that exact description?

If you’re wondering whether your target market is using social media - stop wondering. They are. Over 64% of Canadians have a social media account and they spend over 40 minutes on Facebook each day.

Online video is booming. Video captures our attention and imagination in ways that no other form of media can. A picture paints a thousand words and a two-minute video has 120 frames (essentially pictures) per second… You do the math.

Are you looking to put pre-construction ads on Facebook to promote your latest condo development or a new phase of construction in a community? You already know that Facebook is the world's most popular social media platform. And with around 2 billion users logging on every month, chances are pretty good that there's a load of prospective buyers in your city, too.

Gone are the days where social media platforms were a past-time. Millions of businesses now use social media for link-building, connecting with their consumers, and creating an online presence. With that said, are you where you need to be? Are you using a social media platform like Instagram as a marketing tool? If you're not, you should stop whatever you're doing and make an Instagram account.