There have been a few major changes to Instagram's algorithm in recent years, and more new features continue to be announced. These new changes are meant to further increase engagement amongst users and brands, and it's working well so far.

In order for a company to grow and develop, they need to be active on social media. This is no longer a choice, it's a requirement that will take some time and attention to master. As a home builder, this rings especially true because you're in a competitive industry and everyone is trying to reach the same people online. But where should you start to get more traction from your ads in your social media marketing strategy?

Is social media pushing you out of your comfort zone? You're not alone. There are many industries that believe it's not worth it to market their services or product on social media, or that their audience does "shop" on social media.

How's your 2019 social media strategy coming along? Keeping up with social media trends can be a daunting task. Just when you think you've got it all figured out, another new algorithm change explodes the internet. While you won’t be able to slow down this rapid rate of change, you can stay up to date with dominating top trends to ensure your home building social strategy is armed and ready.

Twitter is famous for giving people just 140 characters (and now a slightly better 280) to express themselves. You might be surprised to learn that this short-form social media site is also great for marketing.