Fresh marketing and sales ideas for home builders and developers

New Home Marketer Blog

The latest in new home builder marketing and sales ideas.

Velocity23

We help home builders and developers upgrade their marketing, sales and operations processes so they can grow and scale their business, and sell more homes.

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Case Study

How Pacesetter Homes Achieved a 96.9% YOY Increase In Home Buyer Leads

By: Velocity23

“Velocity23 has taken us into the digital age with gusto. We are in full control of our data, allowing us to watch for trends and take effective, timely action to capture and nurture our leads at the most opportune time in the home buyer’s journey. Their depth of understanding of the inbound method of marketing and of Hubspot has enabled us to grow and flourish, and become a leader within our industry.” — Jennifer Garman, Marketing Manager (F) of Pacesetter Homes

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Miscellaneous

The Ninja is No More: Announcing Marketing Ninjas New Brand

By: Velocity23

The last 10 years have been a helluva ride. We've seen our company grow, our services evolve, and our client base expand across North America. It's been amazing. And now we're ready to take it even further. Over the last year, we've been developing a new identity that better reflects how we work with the real estate industry. One that will help us continue to scale up our business and help more builders and developers to grow and sell more homes. Changing a brand is a challenging but exciting journey, and we wanted to share ours with you. So whether you're thinking about embarking on a similar adventure or you just want to get some behind-the-scenes insights about how and why we came to the decisions we did, this post is for you.

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Mapping The Home Buying Journey

Updated for 2021! Discover how to 10X your sales funnel, gain massive awareness, and stay ahead of your competition. Subscribe to the Velocity23 blog and download your free copy now!

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Inbound Marketing

What Does a Home Buyers’ Customer Journey Look Like?

By: Velocity23

In any industry, potential customers go through a “buyers’ journey” as they make decisions about buying a product or using a service. Some will spend longer in one stage of the journey than others, but they all tend to go through the same series of stages.

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Getting Found | Strategy

5 Tips For Getting Online Reviews And Building Customer Trust

By: Velocity23

As a home builder, one of your primary goals should be to earn the trust of your customers. If they trust you, they’re likely to remain customers for long periods of time and potentially recommend you to their friends and family. 

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Inbound Marketing | Content Marketing | Strategy

Funnel vs. Flywheel: What’s the Difference?

By: Velocity23

If you’ve been working on a content marketing strategy for a while, you’ve undoubtedly heard of the marketing funnel. This is the method by which you offer solutions to prospects at every stage of the buying journey, then funnel them along your sales path until they eventually turn into customers.

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Mapping The Home Buying Journey

Updated for 2021! Discover how to 10X your sales funnel, gain massive awareness, and stay ahead of your competition. Subscribe to the Velocity23 blog and download your free copy now!