Fresh marketing and sales ideas for home builders and developers

In the competitive world of home building, staying ahead requires more than just exceptional craftsmanship and design. It's also about visibility, credibility, and engagement. Your online presence plays a crucial role in achieving these goals, and blogging is an essential tool in your digital arsenal. However, not all blog articles are created equal. Three particular types of blog posts are incredibly effective - SEO, Educational, and Promotional. Let's explore how each can benefit your business and help you reach new heights.

The two main goals of blogging for your home building business is to increase traffic to your site and to boost your authority. The more articles you have, the more likely it is someone will find your site through the search engines. Once they find your site, they become more interested in having you be their home builder.

There’s no doubt about it: a good client testimonial can help you get the sale.

When it comes to writing blog articles, most home building companies like to stick to safe topics: advice on selecting a floor plan, tips for choosing a community, or details about the mortgage process. While these are all great topics you should be writing about, we think it’s time to shake things up a bit. Add a new element to your home builder blog - bring in a little controversy.

Every time someone engages with your home builder blog, they get a little bit closer to becoming your customer. Naturally, the more people that see your blog on a regular basis means more opportunities to meet them where they’re at in their home buying journey.