The two main goals of blogging for your home building business is to increase traffic to your site and to boost your authority. The more articles you have, the more likely it is someone will find your site through the search engines. Once they find your site, they become more interested in having you be their home builder.
Content Marketing | Miscellaneous
There’s no doubt about it: a good client testimonial can help you get the sale.
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When it comes to writing blog articles, most home building companies like to stick to safe topics: advice on selecting a floor plan, tips for choosing a community, or details about the mortgage process. While these are all great topics you should be writing about, we think it’s time to shake things up a bit. Add a new element to your home builder blog - bring in a little controversy.
Every time someone engages with your home builder blog, they get a little bit closer to becoming your customer. Naturally, the more people that see your blog on a regular basis means more opportunities to meet them where they’re at in their home buying journey.
There are a lot of things to consider when blogging - for example, did you know that 83% of traffic to marketing blogs comes from desktops, or that home builders who prioritize blogging are 13x more likely to have a positive ROI on their investment?
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Updated for 2021! Discover how to 10X your sales funnel, gain massive awareness, and stay ahead of your competition. Subscribe to the Velocity23 blog and download your free copy now!
