Fresh marketing and sales ideas for home builders and developers

It's no secret that the current state of the economy has builders tightening their belts. One of the hardest decisions to make during an economic downturn is how to apply your resources. When it comes to budgeting, marketing and advertising come under careful scrutiny. How do you cut back on marketing during a recession without impacting your sales? Let's dig into it...

Managing your home builder marketing can be challenging. To get an advantage over the competition you’ll need to use a wide range of digital marketing strategies, including ones that nobody else is using. The key strategy we’re going to be discussing today is marketing automation.

Marketing automation is an important tool your marketing department needs to be successful. The more defined, repeatable processes you can automate, the less manual work your team needs to do and the easier it becomes to execute your marketing initiatives. Best of all, you can create automated processes for many of your marketing activities.

If you're a home builder, then you know how important it is to have a website that generates traffic. After all, your site is often the first - and sometimes only - chance potential clients have to learn about your company and the homes that you build. Increasing your site traffic should be a major focus of your online marketing. So how can you make sure that your website is getting the traffic it needs?

As a home builder, one of your primary goals should be to earn the trust of your customers. If they trust you, they’re likely to remain customers for long periods of time and potentially recommend you to their friends and family.