Fresh marketing and sales ideas for home builders and developers

If you're a home builder, then you know how important it is to have a website that generates traffic. After all, your site is often the first - and sometimes only - chance potential clients have to learn about your company and the homes that you build. Increasing your site traffic should be a major focus of your online marketing. So how can you make sure that your website is getting the traffic it needs?

As a home builder, one of your primary goals should be to earn the trust of your customers. If they trust you, they’re likely to remain customers for long periods of time and potentially recommend you to their friends and family.

Google My Business sounds like it’s something that you should tell people to do, but it’s actually a valuable tool for businesses. It’s how Google learns about what your business is and does, and who you can best serve. The company will then use that knowledge to display information to people searching for home builders like you.

There are so many builders to choose from when it's time to buy a home. So how do you get your prospective buyers to remember your home builder brand when they reach this stage of the home buyer's journey? Read on to learn the top tactics for standing out online and boosting your brand recognition.

Facebook has over 2 billion active users and the average user spends just under one hour on it each day. It's currently the world's most popular social media platform. With Facebook, businesses can reach more people, spend less on advertising, and target their desired audiences. This is more efficient and cost-effective than other, more traditional forms of marketing. Billboards, flyers, and print ads are quickly becoming a thing of the past.