Fresh marketing and sales ideas for home builders and developers

Your leads are down. Your sales team says the leads are bad. Your marketing team says sales can't close. Both are right. Both are wrong. The playbook quietly broke. Twelve months ago, the way home buyers shop, the way search works, the way agencies operate, and the way content performs all changed at the same time. Most builders haven't noticed because the change didn't come with a press release. It came as a slow slide in qualified leads. Here are the 4 shifts that broke the playbook and why nothing you're doing right now is working.

Managing your home builder marketing can be challenging. To get an advantage over the competition you’ll need to use a wide range of digital marketing strategies, including ones that nobody else is using. The key strategy we’re going to be discussing today is marketing automation.

In any industry, potential customers go through a “buyers’ journey” as they make decisions about buying a product or using a service. Some will spend longer in one stage of the journey than others, but they all tend to go through the same series of stages.

If you’ve been working on a content marketing strategy for a while, you’ve undoubtedly heard of the marketing funnel. This is the method by which you offer solutions to prospects at every stage of the buying journey, then funnel them along your sales path until they eventually turn into customers.

The Call to Action (CTA) is one of the most important parts of your website. Without relevant and helpful CTAs that drive your visitors to engage more, they’re likely to just hit the back button after they’ve gotten the information they needed.