---
title: New Home Marketer Blog | Inbound Marketing
description: Inbound Marketing | The latest in new home builder marketing and sales ideas.
---
[](https://velocity23.com/)
-
-
-
-
-
[1-888-450-1859](tel:18884501859)
[hello@velocity23.com](mailto:hello@velocity23.com)
- [Home](https://velocity23.com/)
- [About](https://velocity23.com/about/)
- [Blog](https://blog.velocity23.com/blog)
- [Resources](https://velocity23.com/marketing-resources/)
- [Contact](https://velocity23.com/contact/)
- [SCHEDULE A CALL](https://velocity23.com/lets-talk/)
- Categories
- Follow Us
- [Subscribe](https://info.velocity23.com/blog-subscribe)
- [Analytics & Data](https://blog.marketingninjas.com/blog/topic/analytics-data)
- Case Study
- [Content Marketing](https://blog.marketingninjas.com/blog/topic/content-marketing)
- [Design](https://blog.marketingninjas.com/blog/topic/design)
- [Email Marketing](https://blog.marketingninjas.com/blog/topic/email-marketing)
- [Getting Found](https://blog.marketingninjas.com/blog/topic/getting-found)
- [Inbound Marketing](https://blog.marketingninjas.com/blog/topic/inbound-marketing)
- [Lead Generation](https://blog.marketingninjas.com/blog/topic/lead-generation)
- [Miscellaneous](https://blog.marketingninjas.com/blog/topic/miscellaneous)
- [Search Engine Optimization](https://blog.marketingninjas.com/blog/topic/search-engine-optimization)
- [Social Media](https://blog.marketingninjas.com/blog/topic/social-media)
- [Sales](https://blog.marketingninjas.com/blog/topic/sales)
- [Strategy](https://blog.marketingninjas.com/blog/topic/strategy)
-
-
-
-
-
-
# Fresh marketing and sales ideas for home builders and developers
New Home Marketer Blog
The latest in new home builder marketing and sales ideas.
[Subscribe](https://info.velocity23.com/blog-subscribe)
- Categories
- [Analytics & Data](https://blog.marketingninjas.com/blog/topic/analytics-data)
- Case Study
- [Content Marketing](https://blog.marketingninjas.com/blog/topic/content-marketing)
- [Design](https://blog.marketingninjas.com/blog/topic/design)
- [Email Marketing](https://blog.marketingninjas.com/blog/topic/email-marketing)
- [Getting Found](https://blog.marketingninjas.com/blog/topic/getting-found)
- [Inbound Marketing](https://blog.marketingninjas.com/blog/topic/inbound-marketing)
- [Lead Generation](https://blog.marketingninjas.com/blog/topic/lead-generation)
- [Miscellaneous](https://blog.marketingninjas.com/blog/topic/miscellaneous)
- [Search Engine Optimization](https://blog.marketingninjas.com/blog/topic/search-engine-optimization)
- [Social Media](https://blog.marketingninjas.com/blog/topic/social-media)
- [Sales](https://blog.marketingninjas.com/blog/topic/sales)
- [Strategy](https://blog.marketingninjas.com/blog/topic/strategy)
- Social
-
-
-
-
-
-
- [Subscribe](https://info.velocity23.com/blog-subscribe)
[](https://blog.velocity23.com/blog/things-broke-about-home-builder-marketing-last-12-months)
[Inbound Marketing](https://blog.velocity23.com/blog/topic/inbound-marketing) | [Content Marketing](https://blog.velocity23.com/blog/topic/content-marketing) | [Strategy](https://blog.velocity23.com/blog/topic/strategy)
## [4 Things That Broke About Home Builder Marketing in the Last 12 Months](https://blog.velocity23.com/blog/things-broke-about-home-builder-marketing-last-12-months)
By: [Velocity23](https://blog.velocity23.com/blog/author/velocity23)
Your leads are down. Your sales team says the leads are bad. Your marketing team says sales can't close. Both are right. Both are wrong. The playbook quietly broke. Twelve months ago, the way home buyers shop, the way search works, the way agencies operate, and the way content performs all changed at the same time. Most builders haven't noticed because the change didn't come with a press release. It came as a slow slide in qualified leads. Here are the 4 shifts that broke the playbook and why nothing you're doing right now is working.
[Read More](https://blog.velocity23.com/blog/things-broke-about-home-builder-marketing-last-12-months)
Share
- Close
-
-
-
-
-
- [mailto:?body=https://blog.velocity23.com/blog/things-broke-about-home-builder-marketing-last-12-months](mailto:?body=https://blog.velocity23.com/blog/things-broke-about-home-builder-marketing-last-12-months)
[](https://blog.velocity23.com/blog/powerful-benefits-marketing-automation-bhsd)
[Inbound Marketing](https://blog.velocity23.com/blog/topic/inbound-marketing) | [Strategy](https://blog.velocity23.com/blog/topic/strategy)
## [13 Powerful Benefits of Marketing Automation](https://blog.velocity23.com/blog/powerful-benefits-marketing-automation-bhsd)
By: [Velocity23](https://blog.velocity23.com/blog/author/velocity23)
Managing your home builder marketing can be challenging. To get an advantage over the competition you’ll need to use a wide range of digital marketing strategies, including ones that nobody else is using. The key strategy we’re going to be discussing today is marketing automation.
[Read More](https://blog.velocity23.com/blog/powerful-benefits-marketing-automation-bhsd)
Share
- Close
-
-
-
-
-
- [mailto:?body=https://blog.velocity23.com/blog/powerful-benefits-marketing-automation-bhsd](mailto:?body=https://blog.velocity23.com/blog/powerful-benefits-marketing-automation-bhsd)
### Mapping The Home Buying Journey
Updated for 2021! Discover how to 10X your sales funnel, gain massive awareness, and stay ahead of your competition. Subscribe to the Velocity23 blog and download your free copy now!
[](https://blog.velocity23.com/blog/home-buyers-customer-journey-mhbj)
[Inbound Marketing](https://blog.velocity23.com/blog/topic/inbound-marketing)
## [What Does a Home Buyers’ Customer Journey Look Like?](https://blog.velocity23.com/blog/home-buyers-customer-journey-mhbj)
By: [Velocity23](https://blog.velocity23.com/blog/author/velocity23)
In any industry, potential customers go through a “buyers’ journey” as they make decisions about buying a product or using a service. Some will spend longer in one stage of the journey than others, but they all tend to go through the same series of stages.
[Read More](https://blog.velocity23.com/blog/home-buyers-customer-journey-mhbj)
Share
- Close
-
-
-
-
-
- [mailto:?body=https://blog.velocity23.com/blog/home-buyers-customer-journey-mhbj](mailto:?body=https://blog.velocity23.com/blog/home-buyers-customer-journey-mhbj)
[](https://blog.velocity23.com/blog/funnel-vs-flywheel-whats-difference-a1)
[Inbound Marketing](https://blog.velocity23.com/blog/topic/inbound-marketing) | [Strategy](https://blog.velocity23.com/blog/topic/strategy)
## [Funnel vs. Flywheel: What’s the Difference?](https://blog.velocity23.com/blog/funnel-vs-flywheel-whats-difference-a1)
By: [Velocity23](https://blog.velocity23.com/blog/author/velocity23)
If you’ve been working on a content marketing strategy for a while, you’ve undoubtedly heard of the marketing funnel. This is the method by which you offer solutions to prospects at every stage of the buying journey, then funnel them along your sales path until they eventually turn into customers.
[Read More](https://blog.velocity23.com/blog/funnel-vs-flywheel-whats-difference-a1)
Share
- Close
-
-
-
-
-
- [mailto:?body=https://blog.velocity23.com/blog/funnel-vs-flywheel-whats-difference-a1](mailto:?body=https://blog.velocity23.com/blog/funnel-vs-flywheel-whats-difference-a1)
[](https://blog.velocity23.com/blog/what-does-cta-look-like-home-builders-a1)
[Inbound Marketing](https://blog.velocity23.com/blog/topic/inbound-marketing) | [Lead Generation](https://blog.velocity23.com/blog/topic/lead-generation)
## [What Does a CTA Look Like for Home Builders?](https://blog.velocity23.com/blog/what-does-cta-look-like-home-builders-a1)
By: [Velocity23](https://blog.velocity23.com/blog/author/velocity23)
The Call to Action (CTA) is one of the most important parts of your website. Without relevant and helpful CTAs that drive your visitors to engage more, they’re likely to just hit the back button after they’ve gotten the information they needed.
[Read More](https://blog.velocity23.com/blog/what-does-cta-look-like-home-builders-a1)
Share
- Close
-
-
-
-
-
- [mailto:?body=https://blog.velocity23.com/blog/what-does-cta-look-like-home-builders-a1](mailto:?body=https://blog.velocity23.com/blog/what-does-cta-look-like-home-builders-a1)
[All posts](https://blog.velocity23.com/blog/all)[Next](https://blog.velocity23.com/blog/topic/inbound-marketing/page/2)
1
Wait! Before you go, grab a FREE copy of:
## Mapping The Home Buying Journey
Updated for 2021! Discover how to 10X your sales funnel, gain massive awareness, and stay ahead of your competition. Subscribe to the Velocity23 blog and download your free copy now!
No thanks, I have enough home buyer leads already.
- [About](https://velocity23.com/about/)
- [Our Values](https://velocity23.com/about/#values)
- [Our Team](https://velocity23.com/about/#our-team)
- [Careers](https://velocity23.com/about/careers/)
- [Contact](https://velocity23.com/contact/)
- [Social Media Training](https://velocity23.com/social-media-training/)
- [Twitter](https://velocity23.com/social-media-training/twitter-training/)
- [Facebook](https://velocity23.com/social-media-training/facebook-training/)
- [LinkedIn](https://velocity23.com/social-media-training/linkedin-training/)
#### Contact
Velocity23
Edmonton, Alberta
Phone: [780-450-1859](tel:17804501859)
Toll Free: [1-888-450-1859](tel:18884501859)
[hello@velocity23.com](mailto:hello@velocity23.com)
[](https://ecosystem.hubspot.com/marketplace/solutions/velocity23) 
© 2026 Velocity23. All rights reserved.
- [Privacy Policy](https://velocity23.com/privacy-policy/)
- [Disclaimer](https://velocity23.com/disclaimer/)
- [Terms](https://velocity23.com/terms-of-use/)
