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Inbound Marketing | Content Marketing | Strategy

Funnel vs. Flywheel: What’s the Difference?

By: Velocity23

If you’ve been working on a content marketing strategy for a while, you’ve undoubtedly heard of the marketing funnel. This is the method by which you offer solutions to prospects at every stage of the buying journey, then funnel them along your sales path until they eventually turn into customers.

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Content Marketing | Strategy

How to Promote Your Home Builder Blog

By: Velocity23

Every time someone engages with your home builder blog, they get a little bit closer to becoming your customer. Naturally, the more people that see your blog on a regular basis means more opportunities to meet them where they’re at in their home buying journey. 

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Mapping The Home Buying Journey

Updated for 2021! Discover how to 10X your sales funnel, gain massive awareness, and stay ahead of your competition. Subscribe to the Velocity23 blog and download your free copy now!

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Content Marketing | Strategy

4 Reasons Why You Shouldn’t Cut Your Marketing During a Recession

By: Velocity23

There’s no doubt that the world’s economy is struggling as we continue to fight this global pandemic. This is prompting many businesses to look for any way they can cut costs. Often, the marketing budget is one of the first things to go.

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Strategy | COVID-19

Successful Remote Working: Everything You Need to Know

By: Velocity23

When you’re no longer able to have everyone come into the office, what do you do? This is not something home builders had to think about until COVID-19. Coordinating a mass shift to remote working for all of your employees involves a lot of careful consideration.

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Miscellaneous | Strategy

Keep Your Marketing Team Efficient With These Project Management Tools

By: Velocity23

In the past, the marketing team worked in the same office as everyone else, so it was easy to catch up on progress or have meetings about what your next steps should be.

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Mapping The Home Buying Journey

Updated for 2021! Discover how to 10X your sales funnel, gain massive awareness, and stay ahead of your competition. Subscribe to the Velocity23 blog and download your free copy now!