You’re almost ready to sign the dotted line on a contract with a marketing agency. Before you do, you ask, “Wait – what are the software requirements for your program?” They assure you there aren’t too many requirements, but as they present their list, your eyes grow wide. You’re certain they’ve printed this list on a never-ending scroll.

You already know about inbound marketing and how it can increase your bottom line by guiding customers through every stage of their home buyer’s journey. Perhaps you’ve even started implementing this strategy in your own organization. You know that time is money, but you’re beginning to realize that your marketing department just does not have the time - or the resources - to fully go inbound or focus on every component of your digital marketing strategy.

If you’re already marketing online, you might be using tactics like blogging, sharing posts on social media, or even running Pay-Per-Click ads. While this can be called digital marketing, it’s not inbound marketing. And inbound marketing, my friends, is the next big thing in home builder marketing.

Let's face it. Traditional marketing efforts don't cut it anymore. Today, we're seeing less and less of the old tactics, while more digital marketing methods are taking priority. Inbound marketing, in particular, has become a hot-button issue. But you knew that, right?

When it first launched in October 2010, Instagram was a simple, though very likable, app with a little over 1 million users. Today it is one of the most successful apps in the world. Some might think that Instagram’s founders, Kevin Systrom and Mike Krieger are just two nerds with a lot of luck. Anyone could have thought of image sharing. But it isn’t just that.