Analogies are a great way to explain processes. But you may be wondering why we're comparing Inbound Marketing to a car.

As a new home builder, marketing is an essential part of your company’s success. No business can exist without customers, and in markets with a lot of strong competition you need to be able to stand out from the crowd.

Showhome traffic is imperative to a successful home builder business; if you’re not getting the traffic you’re not selling homes. And despite your efforts, campaign after campaign, promo after promo, dollar after dollar, you’re finding minimal spikes in your showhome visitors at best. It’s time for you to work with a home builder marketing agency.

“If you always do what you’ve always done, you’ll always get what you’ve always got.” - Henry Ford We've all heard it before. But how does it apply to you as a home builder? On the surface, it seems simple. Keep doing what you're doing if you like the results. But the issue here is what used to work, no longer does. And continuing to try to make it work is a slow, but inevitable death.

Have you been noticing a decline in the number of visitors to your show homes? You know there are people in the market for new homes – so where is everyone?! They are searching elsewhere. And we don’t mean they’re looking at other show homes; they haven’t even left their own house. Their new home search has started online. In this article, we're going to profile the modern home buyer. You'll discover how the way they shop for homes has changed and how to adapt to their new buying habits.