When a piece of content goes viral it can mean a lot of buzz for your business. Fortunately, there is a science and strategy to creating viral content. Today we are going to go over that together.

In the world of inbound, content is king. Without content, you’re headed upstream without a paddle. It is your vehicle for helping your buyer persona solve their problems, and achieve their goals. It’s how you attract, convert, close and delight them. You know that content marketing works well, but you also know that content creation can be time-consuming. Thankfully, the wonderful Ann Handley had this great infographic created. It goes over the step-by-step directions to creating your next piece of content. The information comes from her book "Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content".

The fact is that B2B marketers are creating more content than ever before. They now use an average of 13 B2B content marketing tactics - from social media to white papers. But with so many choices, what types of content will bring you the best results? Here are the B2B content marketing picks, as discussed in the Fresh Perspective Copywriting infographic below, that will separate your business from the rest:

It's true that having an active business blog is essential to a successful content marketing strategy. However, there are are a lot other awesome content marketing ideas you can try that don't just involve blogging and they're easy to do! Oracle has made a great infographic about 12 content marketing ideas worth trying that aren't blog posts. Check it out below!

Blogs are an important part of today's web, with over 409 million people reading more than 17.6 billion blog pages every month. Because blogging has become so big, people who are just starting out may have received some bad advice on how to become as popular as the big sites. Here's a closer look at the most common blogging mistakes to avoid and what you should do instead.