When it comes to content marketing, you may be playing this internal guessing game about what content you need to create so buyers start flooding your email inbox with orders. You have a decision to make: do you just create what you think they want? or do you create what data tells you they want? If your plan is to go with the data, keep reading. If you chose the other answer keep reading anyway, your bottom line will thank you. So, how do you create the right content for the right person at the right time?

Video marketing. It sounds exciting and fun! You know you should be producing more videos and getting your message out there, using video since it is one of the most popular mediums to date.

I'm really excited about our infographic this week - we're going to teach you 17 tips you can use in your content to create pieces that crush your competition's content. Now that so many businesses are joining the content creation arena, it's getting harder to stand out. Fortunately, there are research firms that go out and find trends with content that converts, gets shared, has a high CTR and ranks better in the SERPs.

When a piece of content goes viral it can mean a lot of buzz for your business. Fortunately, there is a science and strategy to creating viral content. Today we are going to go over that together.

In the world of inbound, content is king. Without content, you’re headed upstream without a paddle. It is your vehicle for helping your buyer persona solve their problems, and achieve their goals. It’s how you attract, convert, close and delight them. You know that content marketing works well, but you also know that content creation can be time-consuming. Thankfully, the wonderful Ann Handley had this great infographic created. It goes over the step-by-step directions to creating your next piece of content. The information comes from her book "Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content".