Oracle has made a great infographic about 12 content marketing ideas worth trying that aren't blog posts. Check it out below!
Here are four of the best content marketing ideas from the infographic that stood out to me:
Frame it as a Quiz
Does your content help people define their needs? Write it as a fun quiz instead. It's great for segmenting your audience and helping them to identify their knowledge base. There are a ton of great tools out there to help!
Examine a Case Study
This is a great way to promote the effectiveness of your product or service. Give a specific example of how one ideal customer used it to solve one problem. Giving real, specific details has general appeal and can help encourage people to buy your product.
Use Twitter as a Q&A
This is a great way to connect with your ideal customers and offer valuable information about your business. Impress people with your vast product knowledge. This will encourage them to visit your website and learn more. In addition to the Q&A, you can repurpose these questions and answers into a blog post!
Write a Guide or a Glossary
Not only is it great SEO, but reference pages like glossaries are evergreen content that'll get readers' attention year after year. You're the expert, so this is an easy way to gain credibility with your readers.
Was this infographic helpful to your business? Which of these content marketing ideas do you already use and how are they performing? Let us know in the comments below!
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