With the digital shift came the rise of content marketing – a term you’re most likely familiar with. Content marketing, at its core, is a strategy focused on distributing valuable and relevant content to a very specific audience. The goal, through content, is to attract the attention of prospective customers, engage with them, and finally close the sale loop.

Let's face it. Traditional marketing efforts don't cut it anymore. Today, we're seeing less and less of the old tactics, while more digital marketing methods are taking priority. Inbound marketing, in particular, has become a hot-button issue. But you knew that, right?

When it comes to content marketing, you may be playing this internal guessing game about what content you need to create so buyers start flooding your email inbox with orders. You have a decision to make: do you just create what you think they want? or do you create what data tells you they want? If your plan is to go with the data, keep reading. If you chose the other answer keep reading anyway, your bottom line will thank you. So, how do you create the right content for the right person at the right time?

Video marketing. It sounds exciting and fun! You know you should be producing more videos and getting your message out there, using video since it is one of the most popular mediums to date.

I'm really excited about our infographic this week - we're going to teach you 17 tips you can use in your content to create pieces that crush your competition's content. Now that so many businesses are joining the content creation arena, it's getting harder to stand out. Fortunately, there are research firms that go out and find trends with content that converts, gets shared, has a high CTR and ranks better in the SERPs.