The internet is a double-edged sword. On one hand, you know the best way to reach prospective home buyers is online with content. On the other, home builders have already saturated the net with a billion blog posts (many of which cover the same topics over and over) thinking because they've created content, the leads will start rolling in. That isn't how digital marketing works.

Blogging... You know you should be doing it. You should have a company blog. It's a fundamental component to a solid content marketing strategy. Realistically, you don't have a content marketing plan without a blog.

From zeroing in on the best neighbourhoods and choosing the best materials for your homes to finding the best contractors and ensuring customer satisfaction, you have a lot to think about as a home builder. But in order to run a successful company, you must also spend time marketing it. You have to set yourself apart from your competitors and remind prospective clients you exist - and one of the best ways to do that is to start a company blog.

We believe the basis for delivering great content is much more than awesome writing and a keen eye for editing. It’ s a process. Of course, good writing and editing are necessary for captivating readers, but without a solid content strategy operating behind the scenes, you won’t be making the most effective use of your content.

With the digital shift came the rise of content marketing – a term you’re most likely familiar with. Content marketing, at its core, is a strategy focused on distributing valuable and relevant content to a very specific audience. The goal, through content, is to attract the attention of prospective customers, engage with them, and finally close the sale loop.