When a piece of content goes viral it can mean a lot of buzz for your business.
Fortunately, there is a science and strategy to creating viral content.
Today we are going to go over that together.
The areas you want to focus on are:
Short Introductory Sentences
Use Numbers In Your Headlines
Headlines are one of my favourite parts of writing copy. Using numbers in your headlines can increase your odds of generating a click by 36%, based on research from Conductor. I have also found that odd numbers perform better than even numbers and this study backs this up. If you're looking for a really good resource for blog titles, download our Ultimate Blog Title Swipe File.
Use Brackets In Your Headlines
Another element you need to incorporate into your headlines is bracketed text. You may have noticed I used this element in this blog post. Hubspot did a huge analysis of over 3 million headlines and found that it raisedCTR by 38%. Try them in your email subject lines too. I have and my open rates have gone through the roof.
Shorter URLs Are Better
You have likely searched on Google before and found a result you liked until you saw the URL slug. That long URL with 4 forward-slashes was unattractive. Keep your URLs short and you will enjoy a higher CTR.
When your potential visitor is weighing the options between two sites you want to make the choice obvious for them. Do not confuse them with a bunch of unnecessary text in the URL.
Short Sentences In Your Intro
If you scroll to the top of this post (go ahead and check, I'll wait...) you see that I used short sentences.
And I spaced them out.
Like I'm doing now.
Why do that?
I'm glad you asked.
Do you see how much easier and inviting this is to read?
It puts a "hook" into your readers mouth.
And it reels them deep down into your content. After a reader had read a few lines of text they are more invested in reading your content. Dr John Morkes actually did a study on this. You can read it here.