Business blogging is an essential part of an effective inbound marketing strategy. By providing readers with quality content, you gain their trust and build an audience of people that see value in what you write. They will, in turn, be more receptive to the products and services you're offering and you can turn them from leads into loyal customers. If you're new to the blogging world and need some insight to get you on the right track, don't worry. You've come to the right place!

Have you heard about the new Canadian Anti-Spam Legislation that's coming into effect on July 1, 2014? Are you wondering what the requirements are in order for you to be compliant and protected? In this article, we're going to cover what businesses need to know in order to be compliant. We'll talk about implied consent and express consent and what the differences are. We'll talk about what opt-ins are and how to know if you have permission to message people. And we'll give you some recommendations for moving forward so you get on the right track.

Are you looking for the absolute, hands-down, best way to attract high quality leads and customers to your business? Are you wondering why the traditional marketing tactics you’ve always used aren’t working as well as they used to (or even at all) anymore? Chances are if you’re in a marketing role today, life is challenging. It’s likely that the old marketing tactics you’ve always used like trade shows, direct mail and buying mailing lists probably aren’t turning out the results they used to. The world has changed and customers are now in control. That means that you need to change the way you market. A great content marketing strategy is the best way to bring these customers to you and lead them down your marketing funnel.

There are a lot of valuable metrics on Pinterest that marketers can keep track of to see how well their brand is doing. By looking at each stat seperately, you can see what you're business is doing well and the areas that need improvement. It's a numbers game that's constantly changing, so don't be discouraged if some numbers are lower than expected. You'll get the hang of it! We found a great infographic from branderati.com and shareroot.co and posted it below for you to see each of the Pinterest marketing metrics and read what it will help your brand keep track of. These tools will give you the ability to see the full picture of your marketing efforts on Pinterest.

Well, it's that time. There's just over a month until Christmas... how much shopping have you done? Are you completely finished? If you are, know that I am envious of your skills. Haven't even started? You and I are in the same boat, my friend. But are you aware of the way peer influence and social media are changing the way people do their holiday shopping?