There are a lot of valuable metrics on Pinterest that marketers can keep track of to see how well their brand is doing. By looking at each stat seperately, you can see what you're business is doing well and the areas that need improvement. It's a numbers game that's constantly changing, so don't be discouraged if some numbers are lower than expected. You'll get the hang of it!
We found a great infographic from branderati.com and shareroot.co and posted it below for you to see each of the Pinterest marketing metrics and read what it will help your brand keep track of. These tools will give you the ability to see the full picture of your marketing efforts on Pinterest.
Average Repins Per Pin: Based on your brand's previous engagement history, this metric defines the average repins your brand has received each time it has made a pin or a repin.
Average Likes Per Pin: Based on your brand's previous engagement history, you will be able to find out the average likes your brand has received each time it has made a pin or a repin.
Average Comments Per Pin: This Pinterest metric will track the average amount of comments your brand receives each time it makes a pin or a repin.
Average 2nd Degree Followers: With this metric, you can see how connected your brand's follower base is by looking at the average number of folllowers they have.
Followers Engagement: A current/recent snapshot of follower engagement. Your short term follower egagement will fluctuate rapidly in comparison to follower engagement, and is best used to measure the effectiveness of a recent modification to your brand's Pinterest strategy.
Reach: Shows your brand the number of unique newsfeed impressions you can expect each time you make a pin or repin.
Velocity: Current average number of pins/repins your brand makes per week. This metric is a great tool for testing out the ideal amount of pins/repins your brand should be pinning per week. If you modify the velocity and keep it steady at a modified rate, you can use the "short term follower engagement" metric to determine whether the change in velocity produced better engagement results for your brand.
Impressions: The number of times pins from your brand's website were seen each day on Pinterest.
Pin Reach: The number of people on Pinterest who saw a pin from your brand's website each day on Pinterest.
Clicks: The number of clicks pins from your brand's website received each day.
Most Recent: This pin feed shows you the most recent pins that originated from your brand's website.
Most Repinned: This pin feed shows you the most repinned pins that originated from your brand's website.
Most Clicked: This pin feed shows you the most clicked on pins that originated from your brand's website.
Top Fans and Influencers: A list of the most influential and most connected Pinterest users following your brand.
Top Pins: Pins originating from your brand's website with the most engagement.
Top Interactions: Total Pinterest interactions with all of the pins originating from content on your brand's website.
We hope you gained some new insight on the numerous ways you can track your brand's activity on Pinterest and use it to your advantage! This social media platform is growing in popularity becuase of the success it has in driving traffic to websites, promoting products and sales, increasing brand awareness and creating a fun atmosphere to share photos with your customers. If your business doesn't already have a Pinterest account, you should consider creating one. Experiment with it, make it your own unique space to showcase your brand!
What marketing metrics are you using to measure your Pinterest performance? Let us know in the comments below!
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