The Social Side of Holiday Shopping [Infographic]

Well, it's that time. There's just over a month until Christmas... how much shopping have you done?

Are you completely finished? If you are, know that I am envious of your skills. Haven't even started? You and I are in the same boat, my friend.

But are you aware of the way peer influence and social media are changing the way people do their holiday shopping?

Over 60% of shoppers today use social media to find the perfect gift for that special someone.

Interesting Social Shopping Stats:

• 67% of shoppers buy a gift they found via social media.
• A peer recommendation is the leading driver of holiday shopping purchases.
• While it isn't a surprise that Facebook is the leading social channel, the leading type of content most likely to be shared on Facebook was a digital coupon!
• Of course Pinterest is the leader when it comes to inspiration ideas :)
• Over 50% of shoppers use social media while they're in the store!

Check out some of these other stats about the social side of holiday shopping:

So there you have it. An inside look at how the average consumer is using social media for their holiday shopping. Now what are you going to do with this knowledge?

Is this going to help you with your holiday shopping campaigns? Let us know how you plan to use this to your advantage in the comment box below!

Photo credits: woman