If you want to increase your return on investment with Facebook advertising for business then you need to learn about Facebook Custom Audiences.

In the world of inbound, content is king. Without content, you’re headed upstream without a paddle. It is your vehicle for helping your buyer persona solve their problems, and achieve their goals. It’s how you attract, convert, close and delight them. You know that content marketing works well, but you also know that content creation can be time-consuming. Thankfully, the wonderful Ann Handley had this great infographic created. It goes over the step-by-step directions to creating your next piece of content. The information comes from her book "Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content".

If you're in business you need to be on LinkedIn. With social media becoming such a strong part of your inbound marketing toolkit, you need to publish to the big four social networks. One mistake I see a lot of businesses making is they publish the same content with the same format across all the different networks. Please, don't do this. With each social network having its own unique user persona you need to follow best practices for each individual social network.

Facebook has long been the king of social media marketing and advertising for marketers. Its user base is the largest of all social networks, and all you have to do is browse through your news feed to see how many ads are shown to you on a daily basis (hint: it's a lot). How many users aren't shown your updates, though? Facebook holds the key to who sees what, and when. Luckily there's another, royally effective social platform in the marketing monarchy - Facebook's younger brother, Instagram. His advertising opportunities are really heating up, too.

Brains are good for more things than zombie food. I am about to teach you how to use the human "animal brain" to make your ads perform better than you could ever imagine. If that interests you, keep reading. Working with people's emotions in advertising will really improve your chances of getting attention in a world where most people are bombarded with an average of 3,000 ads every day.