Email is such a crutial part of your inbound marketing toolbox. But the key to a great email is a perfect subject line. Your email subject line is what determines if your email gets opened or trashed. So follow the information in this infographic from Litmus and boost your email open rate today! Use these six easy steps for email subject lines that get higher open rates.

The fact is that B2B marketers are creating more content than ever before. They now use an average of 13 B2B content marketing tactics - from social media to white papers. But with so many choices, what types of content will bring you the best results? Here are the B2B content marketing picks, as discussed in the Fresh Perspective Copywriting infographic below, that will separate your business from the rest:

Are you optimizing your marketing emails? Knowing what goes into creating successful emails for your email marketing strategy is paramount to its success. A majority of online shoppers are influenced by marketing emails and will make purchases because of them. This is why your emails need to be segmented, personal, and mobile-friendly if you want to reap the revenue rewards from your customers. In the infographic below, Quick Sprout breaks down all of the important elements of email marketing optimization so you can give your marketing emails - and your leads - the attention they deserve.

Building an awesome, active blog for your business starts with great design. Having a content platform that is optimized for search engines and visitors - your most valuable assets - will have you seeing more engagement with increased readership and leads. Thankfully, Quick Sprout has created a very resourceful infographic for you to follow so you can optimize the layout of your blog. You can find all of these wonderful blog design optimization tips below!

Are you still trying to attract more visitors to your website? If you aren't already doing things to build external links connecting back to your content, you should be. Link building is still an important and prosperous marketing element. While it can generate ROI, backlinks also drive more traffic to your site and build credibility for your business as a place where people can find valuable content.