If you're in business you need to be on LinkedIn. With social media becoming such a strong part of your inbound marketing toolkit, you need to publish to the big four social networks. One mistake I see a lot of businesses making is they publish the same content with the same format across all the different networks. Please, don't do this. With each social network having its own unique user persona you need to follow best practices for each individual social network.

Facebook has long been the king of social media marketing and advertising for marketers. Its user base is the largest of all social networks, and all you have to do is browse through your news feed to see how many ads are shown to you on a daily basis (hint: it's a lot). How many users aren't shown your updates, though? Facebook holds the key to who sees what, and when. Luckily there's another, royally effective social platform in the marketing monarchy - Facebook's younger brother, Instagram. His advertising opportunities are really heating up, too.

Brains are good for more things than zombie food. I am about to teach you how to use the human "animal brain" to make your ads perform better than you could ever imagine. If that interests you, keep reading. Working with people's emotions in advertising will really improve your chances of getting attention in a world where most people are bombarded with an average of 3,000 ads every day.

Email is such a crutial part of your inbound marketing toolbox. But the key to a great email is a perfect subject line. Your email subject line is what determines if your email gets opened or trashed. So follow the information in this infographic from Litmus and boost your email open rate today! Use these six easy steps for email subject lines that get higher open rates.

The fact is that B2B marketers are creating more content than ever before. They now use an average of 13 B2B content marketing tactics - from social media to white papers. But with so many choices, what types of content will bring you the best results? Here are the B2B content marketing picks, as discussed in the Fresh Perspective Copywriting infographic below, that will separate your business from the rest: