---
title: "Advertising on Instagram: A Better ROI Than Facebook? [Infographic]"
description: Are your Facebook marketing metrics on the decline? Learn about the immense value of also advertising on Instagram and why more brands should be using it!
image: https://blog.velocity23.com/hubfs/advertising-on-instagram-featured-image.png
---
[](https://velocity23.com/)
-
-
-
-
-
[1-888-450-1859](tel:18884501859)
[hello@velocity23.com](mailto:hello@velocity23.com)
- [Home](https://velocity23.com/)
- [About](https://velocity23.com/about/)
- [Blog](https://blog.velocity23.com/blog)
- [Resources](https://velocity23.com/marketing-resources/)
- [Contact](https://velocity23.com/contact/)
- [SCHEDULE A CALL](https://velocity23.com/lets-talk/)
- Categories
- Follow Us
- [Subscribe](https://info.velocity23.com/blog-subscribe)
- [Analytics & Data](https://blog.marketingninjas.com/blog/topic/analytics-data)
- Case Study
- [Content Marketing](https://blog.marketingninjas.com/blog/topic/content-marketing)
- [Design](https://blog.marketingninjas.com/blog/topic/design)
- [Email Marketing](https://blog.marketingninjas.com/blog/topic/email-marketing)
- [Getting Found](https://blog.marketingninjas.com/blog/topic/getting-found)
- [Inbound Marketing](https://blog.marketingninjas.com/blog/topic/inbound-marketing)
- [Lead Generation](https://blog.marketingninjas.com/blog/topic/lead-generation)
- [Miscellaneous](https://blog.marketingninjas.com/blog/topic/miscellaneous)
- [Search Engine Optimization](https://blog.marketingninjas.com/blog/topic/search-engine-optimization)
- [Social Media](https://blog.marketingninjas.com/blog/topic/social-media)
- [Sales](https://blog.marketingninjas.com/blog/topic/sales)
- [Strategy](https://blog.marketingninjas.com/blog/topic/strategy)
-
-
-
-
-
-
![Advertising on Instagram: A Better ROI Than Facebook? \[Infographic\]](https://blog.velocity23.com/hubfs/advertising-on-instagram-featured-image.png)  [Subscribe](https://info.velocity23.com/blog-subscribe)
By: [Velocity23](https://blog.velocity23.com/blog/author/velocity23)
Print/Save as PDF
# Advertising on Instagram: A Better ROI Than Facebook? \[Infographic\]
[Social Media](https://blog.velocity23.com/blog/topic/social-media)
Facebook has long been the king of social media marketing and advertising for marketers. Its user base is the largest of all social networks, and all you have to do is browse through your news feed to see how many ads are shown to you on a daily basis (hint: it's a lot).
How many users aren't shown your updates, though?
Facebook holds the key to who sees what, and when. Luckily there's another, royally effective social platform in the marketing monarchy - Facebook's younger brother, Instagram. His advertising opportunities are really heating up, too.
In the [selfstartr](https://selfstartr.com/) infographic below, you'll see why you need to start using the bountiful, largely unchartered waters of [Instagram as part of your marketing strategy](https://blog.velocity23.com/blog/instagram-for-business-how-to-get-your-brand-started-infographic). The facts are there, and so are the highly-engaged users. What are you waiting for? Brand growth, new customers, and more revenue await.
## Instagram Advertising Facts and Figures
Here a few key takeaways from this infographic to consider as you strive to [build a better social media marketing strategy](http://marketingninjas.com/internet-marketing-services/social-media-packages/):
**68% of Instagram users engage with brands regularly.** That is more than double the user engagement level on Facebook.
**Brands on Instagram reach 100% of their followers per post.** Growing your following is encouraged and will boost your marketing efforts. This isn't the case on Facebook, where only 6% of brand followers can see what they post.
**Instagram followers are worth more, plain and simple.** They have an average order value of $65, which is $10 more than Facebook. It's a great platform to market your products and boost sales!
[](https://cta-redirect.hubspot.com/cta/redirect/346889/b23dccd1-43c8-4dac-9a79-d824ffd14d52)
#### Was this Advertising on Instagram infographic interesting? If you're already using Instagram to grow your brand, we'd love to hear about it! Let us know in the comments.
#### About Velocity23
We help home builders and developers upgrade their marketing, sales and operations processes so they can grow and scale their business, and sell more homes.
- **Connect with Velocity23**
-
-
-
- [mailto:hello@velocity23.com](mailto:hello@velocity23.com)
$('.post-single--social-mobile ul').html($('.post-single--social ul').html()); $('.post-single--social-mobile ul').find('li:first-child').remove(); $('.post-single--social-mobile').find('li').css('width',(100/$('.post-single--social-mobile').find('li').length)+'%'); setTimeout(function(){ $(".post-single--social-mobile").addClass("mobile-slide"); }, 2000);
1
Wait! Before you go, grab a FREE copy of:
## Mapping The Home Buying Journey
Updated for 2021! Discover how to 10X your sales funnel, gain massive awareness, and stay ahead of your competition. Subscribe to the Velocity23 blog and download your free copy now!
No thanks, I have enough home buyer leads already.
- [About](https://velocity23.com/about/)
- [Our Values](https://velocity23.com/about/#values)
- [Our Team](https://velocity23.com/about/#our-team)
- [Careers](https://velocity23.com/about/careers/)
- [Contact](https://velocity23.com/contact/)
- [Social Media Training](https://velocity23.com/social-media-training/)
- [Twitter](https://velocity23.com/social-media-training/twitter-training/)
- [Facebook](https://velocity23.com/social-media-training/facebook-training/)
- [LinkedIn](https://velocity23.com/social-media-training/linkedin-training/)
#### Contact
Velocity23
Edmonton, Alberta
Phone: [780-450-1859](tel:17804501859)
Toll Free: [1-888-450-1859](tel:18884501859)
[hello@velocity23.com](mailto:hello@velocity23.com)
[](https://ecosystem.hubspot.com/marketplace/solutions/velocity23) 
© 2026 Velocity23. All rights reserved.
- [Privacy Policy](https://velocity23.com/privacy-policy/)
- [Disclaimer](https://velocity23.com/disclaimer/)
- [Terms](https://velocity23.com/terms-of-use/)
