Marketing is all about finding new customers and connecting them with your business. For home builders, this could mean several things. Encouraging potential customers to visit show homes, compare communities you build in, or arrange a meeting with a builder - these are just a few examples.

Let's face it. Traditional marketing efforts don't cut it anymore. Today, we're seeing less and less of the old tactics, while more digital marketing methods are taking priority. Inbound marketing, in particular, has become a hot-button issue. But you knew that, right?

Running a business in today's market requires different skills than it did 50, 30, even 10 years ago! The digital transformation of business has changed every part of running a business. Now, every type of business, from a brick-and-mortar clothing store to a cleaning business is expected to have a website.

When it first launched in October 2010, Instagram was a simple, though very likable, app with a little over 1 million users. Today it is one of the most successful apps in the world. Some might think that Instagram’s founders, Kevin Systrom and Mike Krieger are just two nerds with a lot of luck. Anyone could have thought of image sharing. But it isn’t just that.

When it comes to content marketing, you may be playing this internal guessing game about what content you need to create so buyers start flooding your email inbox with orders. You have a decision to make: do you just create what you think they want? or do you create what data tells you they want? If your plan is to go with the data, keep reading. If you chose the other answer keep reading anyway, your bottom line will thank you. So, how do you create the right content for the right person at the right time?