As a marketer, you know that if you want to drive lead generation and find new customers, you must use business-to-consumer, also called B2C marketing. But where do you start? You're a busy marketer, and you know time is money, especially in the context of marketing and generating leads. You don't want to waste time (or budget) on failed campaigns that won't appeal to the right audience. That's why you need B2C lead generation tactics.

Guess how many blog posts are published each day? Any rough idea? Approximately 2 million blog posts. That means by the time you finish reading this sentence, over 40 people will have pressed the 'publish' button. Astonishing, right? What's more interesting is that all these people are looking to have their blog posts rank on the first pages of Google search results. This is where search engine optimization, commonly known as SEO, comes in handy.

Gone are the days where social media platforms were a past-time. Millions of businesses now use social media for link-building, connecting with their consumers, and creating an online presence. With that said, are you where you need to be? Are you using a social media platform like Instagram as a marketing tool? If you're not, you should stop whatever you're doing and make an Instagram account.

We believe the basis for delivering great content is much more than awesome writing and a keen eye for editing. It’ s a process. Of course, good writing and editing are necessary for captivating readers, but without a solid content strategy operating behind the scenes, you won’t be making the most effective use of your content.

Did you know that allowing your employees to scroll through Facebook news feeds or Instagram photos while on the clock can actually benefit your business? Sounds absurd, right? After all, social media is often classified as a source of distraction and personal interest in communities of all kinds.