Whether business is steady as usual or your bottom line could really use a boost, there’s one thing we always want more of, and that’s home sales. When it comes to selling homes, today’s market calls for builders to bolster their strategies and step up their game.

You’re almost ready to sign the dotted line on a contract with a marketing agency. Before you do, you ask, “Wait – what are the software requirements for your program?” They assure you there aren’t too many requirements, but as they present their list, your eyes grow wide. You’re certain they’ve printed this list on a never-ending scroll.

Strong customer relations are the center of the most successful home builder construction businesses in the industry. Customer service is an important factor in all industries. But for home builders, customer relationships are especially critical.

What is the problem? Sales has changed. The old way of doing things just isn’t cutting it anymore. Buyers have more information at the click of their fingertips than ever before and are using this buying power to make educated choices on their own and in their own time. These savvy buyers know what they want and aren’t a fan of being sold to.

Are you looking for more qualified sales leads to convert into business and sales growth? Sometimes, you may have untapped sales opportunities sitting right in front of you and you won't know unless you ask. It's time to put your networking skills to the test. Look within your network of family, friends, and business connections. Here, you already have existing and comfortable relationships and there is the possibility they may be interested in what you have to offer. In the Salesforce Canada infographic below, you'll learn about which questions to ask your network in order to see if they are qualified sales leads, how to position yourself as the best choice available to these leads, and the five ways to uncover hidden sales opportunities within your network.