What is the problem? Sales has changed. The old way of doing things just isn’t cutting it anymore. Buyers have more information at the click of their fingertips than ever before and are using this buying power to make educated choices on their own and in their own time. These savvy buyers know what they want and aren’t a fan of being sold to.

Landing pages are the doors to lead generation success. A visitor to your website may read a blog post with information he was looking to find. Having effective landing pages for your visitors to go to next, whether it's for a free guide or to learn more about a product, is how you capture leads and bring them through the buyer's journey, hopefully on their way to becoming a customer. Below, you'll find a cool infographic from Copyblogger with a list of all the must-have elements for effective landing pages.

You've realized how important a business blog is and are churning out some great content for your audience. That's awesome! But you ask yourself, "Why are my views and engagement levels not where I want them to be?" The answer may seem simple, but it's crucial to the success of your blog. Knowing the best time to post a blog will boost traffic and you'll see more engagement, people commenting and sharing your post. The great people over at KISSmetrics have created the infographic below from their "The Science of Social Timing" series to help you optimize your posting times and reach your business blogging goals.

In part one of this series I talked about how drastically buyer behaviour has changed in the past few years. If you missed that article you can read it here. We talked about how the world has gone digital and there’s an abundance of information available to anyone who has an Internet connection. What’s changed is that people rely far less on gathering their “research” from sales people and are now searching for questions to their answers online, and seeking recommendations from their family, friends and colleagues.

Are you looking for the absolute, hands-down, best way to attract high quality leads and customers to your business? Are you wondering why the traditional marketing tactics you’ve always used aren’t working as well as they used to (or even at all) anymore? Chances are if you’re in a marketing role today, life is challenging. It’s likely that the old marketing tactics you’ve always used like trade shows, direct mail and buying mailing lists probably aren’t turning out the results they used to. The world has changed and customers are now in control. That means that you need to change the way you market. A great content marketing strategy is the best way to bring these customers to you and lead them down your marketing funnel.