In this post, you're going to learn the four key elements you need to have on your surveys. Without them, you have a 97.9% chance of failing. Surveys are a vital part of the delight stage of the inbound marketing methodology and for good reason...

Every day we are exposed to a wide array of colours, both in nature and the consumer world. The colours that brands use in their logo, on their website, and in advertising are chosen for a reason. Once their target audience is exposed to these visual mediums, the hope is that these colours invoke certain feelings which lead them to a particular action or purchase decision. The below infographic from WebpageFX shows exactly how colour affects what we buy as they break down the psychology behind primary and secondary colours.

There are a lot of valuable metrics on Pinterest that marketers can keep track of to see how well their brand is doing. By looking at each stat seperately, you can see what you're business is doing well and the areas that need improvement. It's a numbers game that's constantly changing, so don't be discouraged if some numbers are lower than expected. You'll get the hang of it! We found a great infographic from branderati.com and shareroot.co and posted it below for you to see each of the Pinterest marketing metrics and read what it will help your brand keep track of. These tools will give you the ability to see the full picture of your marketing efforts on Pinterest.

It's not something that should be a really big surprise: the digital divide from viewing media online versus print has been growing steadily. But 2013 is the first year where digital devices were used to view media more than any other form. Print, radio and yes, even television, are no longer the dominant sources for media. People are spending more time on their computers, phones and tablets than anything else.

A lot of brands are taking to social media to interact with customers and promote themselves on an easily accessible platform with a growing audience. A positive online experience for your fans and followers means loyal customers, and you can't even have enough of those.