You hear it all over the place - "I read it on this blog" or "Have you checked out her blog yet?" In fact you may even have started thinking it's time to create a blog for your business. And now you're comparing the diferent blogging platforms trying to find out which one is the right one for you. You might be wondering: Which one is the most popular? Which one has the best features? What platform are other people using? Well, wonder no more.

If you own a business and don't already have a blog, you're letting all sorts of exciting opportunities pass you by. Blogging for your business is one of the most effective ways to improve its online visibility. Without a blog, standing out and demonstrating that your company is awesome isn't easy. If the idea of starting and maintaining a blog overwhelms you, think of it this way: It's a way to have conversations with people who are interested in your products and services. A blog allows you to connect in a meaningful way with the people who visit your site, and that's truly priceless.

The popularity of inbound marketing has been increasing dramatically in recent years, but 2013 is poised to be its biggest year yet. By the time the year is over, it may well be considered the year of inbound marketing. If you haven't incorporated inbound marketing into your strategy at this point, you're already falling behind the competition. By understanding the benefits of this type of marketing, you'll get the motivation you need to put into practice.

If you've held off on adding a blog to your website because you're not convinced that it's worth your time, you need to think again. Maintaining a blog requires a minimal amount of effort, and the payoff can be huge. At first glance, the connection between publishing a blog and achieving online marketing success may not be obvious. However, maintaining an active blog can increase website traffic and positively impact your online endeavours in a number of surprising ways. Before delving into the best examples, a word of caution: You need to be persistent. These benefits aren't going to materialize overnight.

In case you haven't been around Facebook the past month, they switched all of their Pages over to the Timeline layout last week, same as you're used to with your personal profile. As of March 30, all of Facebook's 845 million users have had to climb on board with these new changes. Great news for you, Facebook has amped up their presentation with some pretty kick-ass features. What's this mean to you as a business owner or marketing professional?