Digital Marketing... it has become quite a benchmark and it's something your business can't afford to ignore. There's email campaigns, blogging, posting on the huge variety of social media networks, videos and online shopping has done nothing but increase year after year. You hear that you need to be involved with digital marketing (also known as online marketing!) but did you know.... ?

It's a term everyone is hearing and saying more: Internet Marketing. How has your company handled this shift from "traditional" marketing to the buzz of the internet? See, it's not enough to just have a Facebook business page, or an email list - if you aren't active and informative on a consistent level, you lose your audience. Lost audience = lost revenue. It really is that simple. Take a look at some of the stats on this infographic. Where does your company fit into this?

Come on, you know you can't neglect Twitter. A couple of sales-y tweets twice a week isn't going to help your credibility. But do you know some of the keys to using Twitter to grow your business effectively? How did you decide on your username? There's character counts, direct messages, hashtags, retweeting, modified tweets and more! So where do you begin and how can you utilize Twitter in a way that stands out? Check this out:

When Facebook first rolled out the new timeline look for all business pages, there were a lot of people left wondering how to use it. The rules for cover photos, the tabs, highlighting and pinning posts - there were a lot of questions. But have you noticed there are WAY more images than there used to be?

A lot of brands are taking to social media to interact with customers and promote themselves on an easily accessible platform with a growing audience. A positive online experience for your fans and followers means loyal customers, and you can't even have enough of those.