We’ve said it before and we’ll say it again: there’s nothing more frustrating than 1) a pushy salesperson when you’re window-shopping or 2) a complacent one when you’re ready-to-buy. As a new home marketer, the consequences of either can be huge. Don’t scare your customers away and don’t miss out on opportunities to sell more homes- instead, understand not all homebuyer leads are created equal. That way, you'll be able to take the right sales or marketing action at the right time!

Have you been burned in the past by an agency who couldn't deliver? Maybe you just want reassurance that you're working with the right home builder marketing agency. Avoid the following shady tactics in your search for a great agency and you'll be able to create a memorable marketing partnership (in all the right ways).

As a new home marketer, you want to make sure the money and time you're investing in online advertising is being used effectively. But how do you know where to allocate those dollars? If you want to know which avenues are best when it comes to online advertising for home builders, you're in the right place.

There are so many builders to choose from when it's time to buy a home. So how do you get your prospective buyers to remember your home builder brand when they reach this stage of the home buyer's journey? Read on to learn the top tactics for standing out online and boosting your brand recognition.

If you want to sell more homes, you need to stand out. Period. So, while keeping up with the competition is nice, if you’re not standing out, you’re blending in with the crowd. This means you’ll never be top-of-mind with prospective buyers and therefore limiting yourself when it comes to increasing your bottom line. So, how do you separate yourself from the herd? How can you stand head and shoulders above the other builders in your market and sell more homes? We’re glad you asked...