Becoming a thought leader - a home builder who drives innovation and new ideas in their market - is a worthwhile endeavour. Thought leaders are popular, well-connected and respected. They often serve as the driving force behind industry-wide changes and are regarded as a trustworthy source and as an authority.

For you, the bottom line is the bottom line. Driving revenue is what it all comes down to. Your income comes from selling homes, and unfortunately, sometimes it’s a waiting game.

We’ve said it before and we’ll say it again: there’s nothing more frustrating than 1) a pushy salesperson when you’re window-shopping or 2) a complacent one when you’re ready-to-buy. As a new home marketer, the consequences of either can be huge. Don’t scare your customers away and don’t miss out on opportunities to sell more homes- instead, understand not all homebuyer leads are created equal. That way, you'll be able to take the right sales or marketing action at the right time!

Have you been burned in the past by an agency who couldn't deliver? Maybe you just want reassurance that you're working with the right home builder marketing agency. Avoid the following shady tactics in your search for a great agency and you'll be able to create a memorable marketing partnership (in all the right ways).

As a new home marketer, you want to make sure the money and time you're investing in online advertising is being used effectively. But how do you know where to allocate those dollars? If you want to know which avenues are best when it comes to online advertising for home builders, you're in the right place.