Google My Business sounds like it’s something that you should tell people to do, but it’s actually a valuable tool for businesses. It’s how Google learns about what your business is and does, and who you can best serve. The company will then use that knowledge to display information to people searching for home builders like you.
When you spend your marketing dollars on an online campaign, you need to know whether or not it’s working. Otherwise, what’s the point?! You have to be able to track what you’re doing. Period.
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When you’re no longer able to have everyone come into the office, what do you do? This is not something home builders had to think about until COVID-19. Coordinating a mass shift to remote working for all of your employees involves a lot of careful consideration.
In the past, the marketing team worked in the same office as everyone else, so it was easy to catch up on progress or have meetings about what your next steps should be.
No one can deny that the COVID-19 outbreak is impacting the economy, and it’s easy to see that it’s no longer business as usual. As a homebuilder, this puts you in a uniquely difficult position. Social distancing and self-isolation mean fewer people will want to come out to showhomes.
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