The last 10 years have been a helluva ride. We've seen our company grow, our services evolve, and our client base expand across North America. It's been amazing. And now we're ready to take it even further. Over the last year, we've been developing a new identity that better reflects how we work with the real estate industry. One that will help us continue to scale up our business and help more builders and developers to grow and sell more homes. Changing a brand is a challenging but exciting journey, and we wanted to share ours with you. So whether you're thinking about embarking on a similar adventure or you just want to get some behind-the-scenes insights about how and why we came to the decisions we did, this post is for you.

In any industry, potential customers go through a “buyers’ journey” as they make decisions about buying a product or using a service. Some will spend longer in one stage of the journey than others, but they all tend to go through the same series of stages.

As a home builder, one of your primary goals should be to earn the trust of your customers. If they trust you, they’re likely to remain customers for long periods of time and potentially recommend you to their friends and family.

If you’ve been working on a content marketing strategy for a while, you’ve undoubtedly heard of the marketing funnel. This is the method by which you offer solutions to prospects at every stage of the buying journey, then funnel them along your sales path until they eventually turn into customers.

The two main goals of blogging for your home building business is to increase traffic to your site and to boost your authority. The more articles you have, the more likely it is someone will find your site through the search engines. Once they find your site, they become more interested in having you be their home builder.