In any industry, potential customers go through a “buyers’ journey” as they make decisions about buying a product or using a service. Some will spend longer in one stage of the journey than others, but they all tend to go through the same series of stages.
As a home builder, one of your primary goals should be to earn the trust of your customers. If they trust you, they’re likely to remain customers for long periods of time and potentially recommend you to their friends and family.
Updated for 2021! Discover how to 10X your sales funnel, gain massive awareness, and stay ahead of your competition. Subscribe to the Velocity23 blog and download your free copy now!
If you’ve been working on a content marketing strategy for a while, you’ve undoubtedly heard of the marketing funnel. This is the method by which you offer solutions to prospects at every stage of the buying journey, then funnel them along your sales path until they eventually turn into customers.
The two main goals of blogging for your home building business is to increase traffic to your site and to boost your authority. The more articles you have, the more likely it is someone will find your site through the search engines. Once they find your site, they become more interested in having you be their home builder.
Inbound Marketing | Lead Generation
The Call to Action (CTA) is one of the most important parts of your website. Without relevant and helpful CTAs that drive your visitors to engage more, they’re likely to just hit the back button after they’ve gotten the information they needed.
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Updated for 2021! Discover how to 10X your sales funnel, gain massive awareness, and stay ahead of your competition. Subscribe to the Velocity23 blog and download your free copy now!
