If you’ve been working on a content marketing strategy for a while, you’ve undoubtedly heard of the marketing funnel. This is the method by which you offer solutions to prospects at every stage of the buying journey, then funnel them along your sales path until they eventually turn into customers.
The two main goals of blogging for your home building business is to increase traffic to your site and to boost your authority. The more articles you have, the more likely it is someone will find your site through the search engines. Once they find your site, they become more interested in having you be their home builder.
Updated for 2021! Discover how to 10X your sales funnel, gain massive awareness, and stay ahead of your competition. Subscribe to the Velocity23 blog and download your free copy now!
Inbound Marketing | Lead Generation
The Call to Action (CTA) is one of the most important parts of your website. Without relevant and helpful CTAs that drive your visitors to engage more, they’re likely to just hit the back button after they’ve gotten the information they needed.
Content Marketing | Miscellaneous
There’s no doubt about it: a good client testimonial can help you get the sale.
When it comes to writing blog articles, most home building companies like to stick to safe topics: advice on selecting a floor plan, tips for choosing a community, or details about the mortgage process. While these are all great topics you should be writing about, we think it’s time to shake things up a bit. Add a new element to your home builder blog - bring in a little controversy.
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Updated for 2021! Discover how to 10X your sales funnel, gain massive awareness, and stay ahead of your competition. Subscribe to the Velocity23 blog and download your free copy now!
