Velocity23

We help home builders and developers upgrade their marketing, sales and operations processes so they can grow and scale their business, and sell more homes.

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Lead Generation

Funnel Basics for New Home Marketers: Bottom of the Funnel (BOFU)

By: Velocity23

Once your valuable leads reach the bottom of the funnel (BOFU), do you have a plan in place for closing them into new home sales? This is your time to shine as a new home marketer using the following funnel basics to prove your worth as you build up the bottom line and increase revenue for your company.

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Strategy

Bounce Rate: What is It and How to Reduce It

By: Velocity23

The term "bounce rate" can be a confusing one for many people. Is it something you should keep a close eye on, or one of those vanity metrics that don't matter that much?

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Mapping The Home Buying Journey

Updated for 2021! Discover how to 10X your sales funnel, gain massive awareness, and stay ahead of your competition. Subscribe to the Velocity23 blog and download your free copy now!

Blog Feature

Social Media

Why the New Instagram Updates Are Good News for Home Builders

By: Velocity23

There have been a few major changes to Instagram's algorithm in recent years, and more new features continue to be announced. These new changes are meant to further increase engagement amongst users and brands, and it's working well so far.

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Content Marketing

7 Bad Home Builder Marketing Habits to Avoid (and What You Should Do Instead)

By: Velocity23

All of us, at some point, start to acquire some bad habits. And even the most experienced marketer can fall into this trap. Starting without a plan in place, focusing on the wrong metrics, cutting corners to meet deadlines… the list goes on.

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Strategy

The Importance of Good Photography for Home Builders

By: Velocity23

When it comes to marketing your home builder business, the importance of photography can’t be overstated. As a home builder, one of the most important things for your clients is to be able to get a sense of how a new home feels, and the best way to do this is to let them see for themselves.

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Wait! Before you go, grab a FREE copy of:

Mapping The Home Buying Journey

Updated for 2021! Discover how to 10X your sales funnel, gain massive awareness, and stay ahead of your competition. Subscribe to the Velocity23 blog and download your free copy now!