Fresh marketing and sales ideas for home builders and developers

In an era where your digital presence directly impacts the number of homes you sell, understanding social media marketing basics for home builders cannot be overstated. With 90% of millennials active on social media and 79% checking their favourite platforms multiple times a day, it's clear that social media is where your potential clients hang out.

It's no secret that the current state of the economy has builders tightening their belts. One of the hardest decisions to make during an economic downturn is how to apply your resources. When it comes to budgeting, marketing and advertising come under careful scrutiny. How do you cut back on marketing during a recession without impacting your sales? Let's dig into it...

Managing your home builder marketing can be challenging. To get an advantage over the competition you’ll need to use a wide range of digital marketing strategies, including ones that nobody else is using. The key strategy we’re going to be discussing today is marketing automation.

Marketing automation is an important tool your marketing department needs to be successful. The more defined, repeatable processes you can automate, the less manual work your team needs to do and the easier it becomes to execute your marketing initiatives. Best of all, you can create automated processes for many of your marketing activities.

“Velocity really understands the shift in consumer home buying patterns and has been instrumental in helping our company see the shift as well. We would not have been as successful without their help.” – Brent Bommes, President, Sterling Homes