As a veteran of the home building industry, trying to keep up with current marketing trends can be a huge headache. It has to be overwhelming to read through dozens of articles in order to understand what's hot and what's not. Lucky for you, we have compiled a list the most important home builder digital marketing trends to get you started.

As a new home builder, you've spent hours dreaming up what your business will be like when you're able to grow your customer base, increase your website conversions, and earn more followers on social media. There's just one problem - you have no idea how to create the kind of marketing plan that will actually make it happen. You might be an expert in the home building industry, but when it comes to digital marketing, you may feel lost and unsure of what to do. And even if you do know, you worry your current practices aren't as effective as you'd like.

Operating in a billion dollar plus industry (and counting), every builder must diligently pave their own way if they hope to keep up. Building an online brand - your brand - can help you become an industry leader in your area and beyond.

If you're a new home marketer, your schedule is full of managing show home launches, supervising marketing staff, overseeing agency work, calculating marketing budgets, updating the website, and trying to generate more leads. The list goes on and on. At times, marketing strategy might be the furthest thing from your mind, but it's an essential part of growing the business and staying ahead of the curve in a rapidly evolving digital environment.

If you’re wondering whether your target market is using social media - stop wondering. They are. Over 64% of Canadians have a social media account and they spend over 40 minutes on Facebook each day.