If you're a new home marketer, your schedule is full of managing show home launches, supervising marketing staff, overseeing agency work, calculating marketing budgets, updating the website, and trying to generate more leads. The list goes on and on. At times, marketing strategy might be the furthest thing from your mind, but it's an essential part of growing the business and staying ahead of the curve in a rapidly evolving digital environment.

If you’re wondering whether your target market is using social media - stop wondering. They are. Over 64% of Canadians have a social media account and they spend over 40 minutes on Facebook each day.

The real estate market is ever changing. Long gone are the days of billboards and basic listings. To maintain relevance to today's buyers, you need to know the latest trends in marketing.

The real estate game is changing. Marketing managers throughout the country have, for years, used classic home marketing techniques to land themselves new clients. But what always worked before isn't what's working now. The good news is this guide has compiled all that is changing in home marketing to give you the advantage you need to boost your businesses potential.

As a marketer, you know that if you want to drive lead generation and find new customers, you must use business-to-consumer, also called B2C marketing. But where do you start? You're a busy marketer, and you know time is money, especially in the context of marketing and generating leads. You don't want to waste time (or budget) on failed campaigns that won't appeal to the right audience. That's why you need B2C lead generation tactics.