Competition is fierce in the home-building industry. Every business is trying to launch the next best thing in terms of promotions, models, well... basically everything. So what can you do to keep on "winning" and turn a little healthy competition into an even bigger bottom line? We've got the details on how you can monitor what other builders are doing online and how you can use this information to stay ahead of the game.

Many home builders across the country still don't have a foundational, long-term marketing strategy to operate by. Not only does this make it hard to understand the impact marketing is having on revenue, it makes it even harder to see how each campaign fits into the bigger picture. But with the right strategy in place, your marketing efforts become a consistent and reliable source of generating leads for your salespeople.

As a veteran of the home building industry, trying to keep up with current marketing trends can be a huge headache. It has to be overwhelming to read through dozens of articles in order to understand what's hot and what's not. Lucky for you, we have compiled a list the most important home builder digital marketing trends to get you started.

As a new home builder, you've spent hours dreaming up what your business will be like when you're able to grow your customer base, increase your website conversions, and earn more followers on social media. There's just one problem - you have no idea how to create the kind of marketing plan that will actually make it happen. You might be an expert in the home building industry, but when it comes to digital marketing, you may feel lost and unsure of what to do. And even if you do know, you worry your current practices aren't as effective as you'd like.

Operating in a billion dollar plus industry (and counting), every builder must diligently pave their own way if they hope to keep up. Building an online brand - your brand - can help you become an industry leader in your area and beyond.