Do you know who your ideal customers are? Understanding the demographic of your target audience will help your greatly in your inbound marketing efforts. Gender plays a huge role in a person's social media and mobile use, so it's a good idea to know who your followers are. The below infographic from FinancesOnline.com and Ruby Media shows how social media and mobile use differs between men and women. These statistics will help you formulate a better social media strategy for your business and optimize your mobile ads.

Twitter cards are an exciting innovation for businesses because they give users the ability to engage with their brand on a deeper level and are used to drive traffic, leads and sales. If you're not already using them as a part of the overall social media strategy for your business, now is a perfect time to start capitalizing on this effective Twitter tool. The below infographic was created by SurePayroll and Ghergich & Co. to give you a quick, insightful Twitter cards review and show you how to use this awesome tool to drive traffic to your website in four easy steps.

It's happened. You knew it was coming. The Like-Gate Ban. As of November 5, 2014, the policy is now in effect. No longer can you require a user to Like your page to gain access to contests, content, apps or anything else. And you know what? I'm a big fan of this change. At Marketing Ninjas we've always said that the quality of your fans is much more important the quantity of your fans. Here's the thing: Facebook did this because they want people (A.K.A. your fans) to like your page because, well, they like you (and your company and your brand). Not because they like the contest you happen to be running.

You've realized how important a business blog is and are churning out some great content for your audience. That's awesome! But you ask yourself, "Why are my views and engagement levels not where I want them to be?" The answer may seem simple, but it's crucial to the success of your blog. Knowing the best time to post a blog will boost traffic and you'll see more engagement, people commenting and sharing your post. The great people over at KISSmetrics have created the infographic below from their "The Science of Social Timing" series to help you optimize your posting times and reach your business blogging goals.

Have you wondered what all the fuss is regarding Pinterest and why so many brands are using it? Do you want to see your traffic increase and see your leads and sales numbers increase with ease? You've come to the right place. The folks over at WhoIsHostingThis have created a valuable resource to explain the phenomenon behind Pinterest, why it's such a successful social platform for businesses, and the steps your business can take to watch your list of followers soar and track the impressive results for yourselves.