Do you know who your ideal customers are? Understanding the demographic of your target audience will help your greatly in your inbound marketing efforts. Gender plays a huge role in a person's social media and mobile use, so it's a good idea to know who your followers are.
Men are more likely to use social media for business or dating.
Women are more likely to use social media for relationships, sharing, entertainment, and self-help.
Women also outnumber men in the top reasons for using the #1 social network, Facebook. These include: seeing photos and videos, sharing with many people at once, seeing entertaining posts, learning about ways to help others, and receiving support from people in their network.
Online Brand Interaction
Men prefer quick access to deals or information.
Women prefer a social media encounter with brands. They're more likely to follow a brand for deals too.
Women are less likely to take action on paid advertising. They ignore social media ads and mobile text ads more often than men.
What men look for in online ads:
What women look for in online ads:
Pets and kids
The common ground for men and women and what they look for in online ads are:
Smartphone use is addictive because you can take your phone practically anywhere and do most things that a computer can. The smartphone trend points to women as the demographic that is more likely to use messaging, a social network, play games, or use their phone camera. Men prefer to watch videos, use GPS, read newspapers and listen to music.