Facebook has long been the king of social media marketing and advertising for marketers. Its user base is the largest of all social networks, and all you have to do is browse through your news feed to see how many ads are shown to you on a daily basis (hint: it's a lot). How many users aren't shown your updates, though? Facebook holds the key to who sees what, and when. Luckily there's another, royally effective social platform in the marketing monarchy - Facebook's younger brother, Instagram. His advertising opportunities are really heating up, too.

Are you keeping tabs on certain metrics to see how successful your social media strategy is? As you'll see in the Salesforce infographic below, there are best practices you can follow for effective social media measurement and creating specific, measurable, and achievable objectives.

Is your business using Facebook as a part of your social media marketing strategy? It's the place to be for marketers looking to connect with their target audience and drive more traffic and leads to their website. While it may seem as simple as posting content and building a following for your brand, engagement is the key to success. If people aren't interested in what you're sharing, you won't achieve your marketing goals. Simple as that.

The potential for business growth via social media is almost endless. Whether you want to gain subscribers, promote a service, or sell a product, the use of social media helps to build your social brand. In the Full Impact Studios infographic below, you'll learn about five key strategies for social media branding success and why they're so important in growing your your business.

How often are you posting to your social media accounts? Your social media efforts can really take you places if you know when to put your foot on the gas. Social "fuel" is the theme in the Buffer and SumAll infographic below. They've created a handy reference of the ideal posting frequencies across all your social media platforms in order to get the most mileage out of them.