If you're in business you need to be on LinkedIn. With social media becoming such a strong part of your inbound marketing toolkit, you need to publish to the big four social networks. One mistake I see a lot of businesses making is they publish the same content with the same format across all the different networks. Please, don't do this. With each social network having its own unique user persona you need to follow best practices for each individual social network.

Facebook has long been the king of social media marketing and advertising for marketers. Its user base is the largest of all social networks, and all you have to do is browse through your news feed to see how many ads are shown to you on a daily basis (hint: it's a lot). How many users aren't shown your updates, though? Facebook holds the key to who sees what, and when. Luckily there's another, royally effective social platform in the marketing monarchy - Facebook's younger brother, Instagram. His advertising opportunities are really heating up, too.

Are you keeping tabs on certain metrics to see how successful your social media strategy is? As you'll see in the Salesforce infographic below, there are best practices you can follow for effective social media measurement and creating specific, measurable, and achievable objectives.

Is your business using Facebook as a part of your social media marketing strategy? It's the place to be for marketers looking to connect with their target audience and drive more traffic and leads to their website. While it may seem as simple as posting content and building a following for your brand, engagement is the key to success. If people aren't interested in what you're sharing, you won't achieve your marketing goals. Simple as that.

The potential for business growth via social media is almost endless. Whether you want to gain subscribers, promote a service, or sell a product, the use of social media helps to build your social brand. In the Full Impact Studios infographic below, you'll learn about five key strategies for social media branding success and why they're so important in growing your your business.