How often are you posting to your social media accounts? Your social media efforts can really take you places if you know when to put your foot on the gas. Social "fuel" is the theme in the Buffer and SumAll infographic below. They've created a handy reference of the ideal posting frequencies across all your social media platforms in order to get the most mileage out of them.

How well is your current social media marketing strategy performing? Do you feel like you should be receiving more engagement on the content you share? I have some good news. It's normal for businesses to feel this way; to not know which social media marketing tactics they should be using. There is a plethora of information online and it can be overwhelming. So what do the experts think? In the Feldman Creative infographic below, social media marketing is simplified into 30 of the most effective social media marketing tactics any business can benefit from. Take these tips and put them into action on your social accounts. In no time, you'll see the results you want - more interaction from your followers, a boost in traffic and leads, increased social reach, and more happy customers!

Businesses know that marketing methods that worked for years don't really work as well in a socially connected, mobile society. Buyers' habits and priorities have changed, and the impersonal, interruptive advertising that businesses used to rely on is easy to escape from these days. Social media marketing has become essential to most businesses, but it isn't just a matter of taking the ads you're running from other media avenues and putting them onto social media. A social media strategy is unique unto itself and requires forethought, planning, and avoiding common mistakes. Keep reading to check out these practices that are quite effective, and to learn how to avoid unintentional blunders along the way.

The key to an effective social media marketing strategy is understanding how your audience reacts to what they see in their timelines. Since Facebook has such a massive user base and is a must for any business to be on and using to promote themselves, it's a good idea to learn the habits of Facebook users so you can post the right kind of content that receives the most engagement. In the Quick Sprout infographic below, you'll get an awesome visual representation into the minds of Facebook users so you can better align your content marketing efforts to suit their needs, interests, and make deeper connections with your audience.

Photos are the new King of Marketing and if you're not already incorporating them into your marketing strategy, you're missing out. Instagram has a massive audience and is growing by the day. Give your brand an identity that people can relate to as you tell stories and promote your products/services through photos. In the KOL Limited infographic below, you'll see why Instagram is good for business. Top global brands are using it for a reason and you should be too!