Are you keeping tabs on certain metrics to see how successful your social media strategy is? As you'll see in the Salesforce infographic below, there are best practices you can follow for effective social media measurement and creating specific, measurable, and achievable objectives.
First things first, you'll need to determine which metrics are most important to you in your social media campaigns and overall social marketing strategy. Is engagement and leads what you want to track? Or do you care more about conversions and time on site?
Next, you'll need to pick a goal. What do you want to accomplish with your social media efforts? Good social media goals should fall in line with the greater goals of your company's organization.
Be SMART With Your Objectives
For effective measurement, your metrics need to directly align with the measurable objectives you've set.
Describe your objective specific to the results you want.
Be more specific than just, "increase brand awareness".
Use metrics to see if you were effective.
A specific objective with show whether or not results were met.
Set actionable, plausible goals.
Ensure you have the resources and tools needed in order to meet your objectives.
Set a time frame for your objectives.
More valuable tips and best practices on social measurement can be found in the infographic below!
Was this infographic on the Best Practices for Social Media Measurement helpful? What are you doing to achieve social marketing success? Let us know in the comments below!
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