Over the past couple articles in this series I’ve talked about the drastic shift in buyer behaviour we’re experiencing as more and more buyers turn to the Internet to do their research before making a purchase decision. (See part one or part two.) As you’ve likely experienced, it’s becoming increasingly difficult to market and sell to the modern buyer as they continue to tune out the mass marketing methods we’ve used forever.

Are you wanting to take advantage of the valuable marketing tactic that is content curation, but don't know where to start? Content curation is an essential tactic for marketers and businesses. Below, you will learn what curating content is all about, why you should be doing it and a few awesome curation tools you should be using. This infographic by Uberflip will get you on your way to becoming a curating pro!

In part one of this series I talked about how drastically buyer behaviour has changed in the past few years. If you missed that article you can read it here. We talked about how the world has gone digital and there’s an abundance of information available to anyone who has an Internet connection. What’s changed is that people rely far less on gathering their “research” from sales people and are now searching for questions to their answers online, and seeking recommendations from their family, friends and colleagues.

Business blogging is an essential part of an effective inbound marketing strategy. By providing readers with quality content, you gain their trust and build an audience of people that see value in what you write. They will, in turn, be more receptive to the products and services you're offering and you can turn them from leads into loyal customers. If you're new to the blogging world and need some insight to get you on the right track, don't worry. You've come to the right place!

While content marketing is still a fairly new term it's definitely taking charge when companies are coming up with their online marketing campaigns. As it should! It's proven to exponentially increase your online expansion which means...?