Digital Marketing... it has become quite a benchmark and it's something your business can't afford to ignore. There's email campaigns, blogging, posting on the huge variety of social media networks, videos and online shopping has done nothing but increase year after year. You hear that you need to be involved with digital marketing (also known as online marketing!) but did you know.... ?

The popularity of inbound marketing has been increasing dramatically in recent years, but 2013 is poised to be its biggest year yet. By the time the year is over, it may well be considered the year of inbound marketing. If you haven't incorporated inbound marketing into your strategy at this point, you're already falling behind the competition. By understanding the benefits of this type of marketing, you'll get the motivation you need to put into practice.

The inbound marketing process is about attracting targeted prospects into your business. There are some big advantages to using inbound marketing in your business. First, inbound marketing is content driven. That means you need to be producing remarkable content that your target customer is looking for. Your content needs to educate, entertain and engage them. A by-product of content marketing is that you begin to establish yourself as a trusted authority in your market. Being the trusted authority helps you overcome many of the typical objections you're used to dealing with, such as price and trust issues.

Traditional Marketing Sucks The age-old marketing model isn't working anymore. Traditional marketing was all about how "reach" and "frequency" were the keys to success. This "outbound marketing" is interruption-based and largely focused on methods such as cold calls, print ads, direct mail, attending tradeshows, etc. The idea behind outbound techniques is to tell as many people as possible as many times as possible about your products and services and they would eventually buy from you; to get in front of cold leads and warm them up to the point where they would try your product or service.

New Marketing Is On The Rise According To Inbound Marketing Infographic According to this inbound marketing infographic created by Voltier Digital, Inbound marketing is on the rise. “That’s great…” you’re thinking, “but what the heck is Inbound Marketing anyways?” Welcome to the dawn of marketing you won’t hate…