Are you creating visually appealing content for your website? It's a trend that you just can't ignore anymore. Visual content has the stats to back up just how successful it is. Marketers should be paying attention to this content style and use it to their advantage to generate more backlinks, social shares and higher search rankings for their websites. It's no secret - if your content is highly visible online, you'll see a major boost in traffic, leads and sales. The Quick Sprout infographic below has some valuable information that proves why creating visually appealing content should be a main focus in your content marketing strategy.

Out of all the marketers who are doing content marketing, only 49% have a content strategy in place. Having a strategy you can execute is key to creating the right kind of content and having it optimized to drive a lot of organic traffic to your site.

Successfully converting a lead into customer requires a seamless inbound marketing strategy that is optimized for the audience you're trying to attract. Good website design is essential in bringing leads to you, but the nurturing process you have in place after they've entered your site and shown interest is what closes the sale. The infographic below from ReachLocal illustrates the process of how a lead becomes a customer in a fun way, highlighting the important steps your business should be taking to guide your valued leads down your inbound funnel until they are ready to become a customer.

The marketing industry is very competitive and marketers are always looking to evolve with new skills they can add to their repertoire. Formstack has created the valuable infographic below that highlights the seven skills marketers need to be successful in their position. Don't get left in the dust - a marketer with a diversified skill set is in high demand, especially in today's digital marketing age.

All the time you've spent formulating a flawless piece of premium content that your subscribers, fans, leads and prospects have been craving has come to an end. You have a drool-worthy offer at your grasp, but what's next? The hard work is done. Now, all you need is a landing page to funnel those people in and an action you want them to take in order to view your offer. But before you unleash your conversion machine, there's one more thing you need to maximize the success of your offer: Landing Page Optimization.