Out of all the marketers who are doing content marketing, only 49% have a content strategy in place. Having a strategy you can execute is key to creating the right kind of content and having it optimized to drive a lot of organic traffic to your site.

Successfully converting a lead into customer requires a seamless inbound marketing strategy that is optimized for the audience you're trying to attract. Good website design is essential in bringing leads to you, but the nurturing process you have in place after they've entered your site and shown interest is what closes the sale. The infographic below from ReachLocal illustrates the process of how a lead becomes a customer in a fun way, highlighting the important steps your business should be taking to guide your valued leads down your inbound funnel until they are ready to become a customer.

The marketing industry is very competitive and marketers are always looking to evolve with new skills they can add to their repertoire. Formstack has created the valuable infographic below that highlights the seven skills marketers need to be successful in their position. Don't get left in the dust - a marketer with a diversified skill set is in high demand, especially in today's digital marketing age.

All the time you've spent formulating a flawless piece of premium content that your subscribers, fans, leads and prospects have been craving has come to an end. You have a drool-worthy offer at your grasp, but what's next? The hard work is done. Now, all you need is a landing page to funnel those people in and an action you want them to take in order to view your offer. But before you unleash your conversion machine, there's one more thing you need to maximize the success of your offer: Landing Page Optimization.

Writing persuasive copy is crucial to the success of your marketing efforts. Your job is to use all the tools, tricks, words and phrases in your repertoire to make your ever-so-valuable leads read between the lines and take action to become a converted customer. Thankfully, Uberflip created the awesome infographic below to give marketers the inside scoop on the vocabulary that matters the most in terms of conversion success.