Writing persuasive copy is crucial to the success of your marketing efforts. Your job is to use all the tools, tricks, words and phrases in your repertoire to make your ever-so-valuable leads read between the lines and take action to become a converted customer.
Thankfully, Uberflip created the awesome infographic below to give marketers the inside scoop on the vocabulary that matters the most in terms of conversion success.
Why Do Words Matter?
Different professional institutions have proven the effectiveness of certain words over others when it comes to driving marketing results.
Let's put the power of wording to the test so you can see just how important phrasing and certain words have on a person's decision-making process.
A Social Psychologist by the name of Ellen Langer set up a simple, but effective experiment to prove the point above. She took a simple office scenario and said the same thing, but with slightly different phrasing each time. Here's how it went:
Sentence #1 - "Excuse me, I have five pages. May I use the Xerox machine?"
Sentence #2 - "Excuse me, I have five pages. May I use the Xerox machine because I'm in a rush?"
Sentence #3 - "Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?"
Which sentence do you think had the most success? If you guessed #2, you are right. This one had a whopping 94% success rate, with #3 close behind at 93%. Sentence #1 had a noticeably smaller success rate at 70%. What you say does matter in the mind of the recipient and the trick is finding the right words to say to get the desired action you want - conversions!
Here are some of the top words that convert:
Brands are taking notice of the terms that are working. Even though they convert well, you have to keep context in mind. Ask yourself, "Does it fit with the message I want my audience to see?" It should also make sense to your brand and what it's offering.
Terms that imply something beneficial or desirable really stands out to readers. By inferring your offer comes with an aspect of exclusivity or scarcity, people are more likely to pick up on that and convert. I'm sure you've heard terms like "Members only", "Login required", "Become an insider", "Limited offer", "While supplies last" and "Today only" many times before. That is because they work and brands know this.
A successful inbound marketing plan is built on carefully constructed ad copy that brings leads down conversion paths, with the goal of turning them into happy, loyal customers. Use words and terms in this infographic to your advantage and you'll be on the right track to achieving your conversion goals.
Did you find value in this infographic on conversion copyright? Which words or terms do you find work best in your marketing campaigns? Let us know in the comments below!
We help home builders and developers upgrade their marketing, sales and operations processes so they can grow and scale their business, and sell more homes.