Over the past couple articles in this series I’ve talked about the drastic shift in buyer behaviour we’re experiencing as more and more buyers turn to the Internet to do their research before making a purchase decision. (See part one or part two.) As you’ve likely experienced, it’s becoming increasingly difficult to market and sell to the modern buyer as they continue to tune out the mass marketing methods we’ve used forever.

Have you heard about the new Canadian Anti-Spam Legislation that's coming into effect on July 1, 2014? Are you wondering what the requirements are in order for you to be compliant and protected? In this article, we're going to cover what businesses need to know in order to be compliant. We'll talk about implied consent and express consent and what the differences are. We'll talk about what opt-ins are and how to know if you have permission to message people. And we'll give you some recommendations for moving forward so you get on the right track.

Digital Marketing... it has become quite a benchmark and it's something your business can't afford to ignore. There's email campaigns, blogging, posting on the huge variety of social media networks, videos and online shopping has done nothing but increase year after year. You hear that you need to be involved with digital marketing (also known as online marketing!) but did you know.... ?

It's a term everyone is hearing and saying more: Internet Marketing. How has your company handled this shift from "traditional" marketing to the buzz of the internet? See, it's not enough to just have a Facebook business page, or an email list - if you aren't active and informative on a consistent level, you lose your audience. Lost audience = lost revenue. It really is that simple. Take a look at some of the stats on this infographic. Where does your company fit into this?