How effective is your current email marketing strategy? Are you happy with the open rates on the campaigns you create? If you want to take your email marketing to the next level, you need to know how to to improve email open rates. Thankfully, Sikich has created the wonderful infographic below, complete with 10 easy ways you can boost your open rates and some valuable tips to keep in mind.

Are you happy with your email marketing results? If your emails aren't getting the response you want, there are a few common email marketing mistakes you might be making. Not to worry though, because the Mailify infographic below highlights some areas you may not have thought to look at and they're easy to fix. Avoiding these mistakes in your emails will help optimize your email marketing campaigns and bring more leads into your funnel.

Are you achieving the email marketing results you want? If you feel like your list has gone stale, don't worry. Email on Acid has created the awesome infographic below to help you better segment your email list for maximum ROI. You'll be able to get your emails in front of the right people, at the right time, resulting in more revenue for your business.

The sales follow up after communicating with a prospect is a fragile thing. You don't want to come off as annoying or too aggressive in your pursuits. Instead of always second-guessing your decisions and worrying about losing a potential sale, the trick is to plan ahead for sales success. The great people over at Breakthrough Email and Signals put the sales process to the test in a big way, keeping track of over 1,000 meetings, 15k emails and $100 million in sales for 7 years. With this research, they pinpointed the most common follow-up problems that a salesperson has and provided solutions to help you move your prospect along the sales funnel with ease.

It's time to stop all the guesswork with your email marketing strategy. The great folks at Marketo put together an email marketing "cheat sheet" to help you optimize the effectiveness of your emails and campaigns. We've touched on some of the key areas and important information below to go along with the infographic.