Are you wanting to take advantage of the valuable marketing tactic that is content curation, but don't know where to start? Content curation is an essential tactic for marketers and businesses. Below, you will learn what curating content is all about, why you should be doing it and a few awesome curation tools you should be using. This infographic by Uberflip will get you on your way to becoming a curating pro!

In part one of this series I talked about how drastically buyer behaviour has changed in the past few years. If you missed that article you can read it here. We talked about how the world has gone digital and there’s an abundance of information available to anyone who has an Internet connection. What’s changed is that people rely far less on gathering their “research” from sales people and are now searching for questions to their answers online, and seeking recommendations from their family, friends and colleagues.

Are you looking for the absolute, hands-down, best way to attract high quality leads and customers to your business? Are you wondering why the traditional marketing tactics you’ve always used aren’t working as well as they used to (or even at all) anymore? Chances are if you’re in a marketing role today, life is challenging. It’s likely that the old marketing tactics you’ve always used like trade shows, direct mail and buying mailing lists probably aren’t turning out the results they used to. The world has changed and customers are now in control. That means that you need to change the way you market. A great content marketing strategy is the best way to bring these customers to you and lead them down your marketing funnel.

While content marketing is still a fairly new term it's definitely taking charge when companies are coming up with their online marketing campaigns. As it should! It's proven to exponentially increase your online expansion which means...?

It's a term everyone is hearing and saying more: Internet Marketing. How has your company handled this shift from "traditional" marketing to the buzz of the internet? See, it's not enough to just have a Facebook business page, or an email list - if you aren't active and informative on a consistent level, you lose your audience. Lost audience = lost revenue. It really is that simple. Take a look at some of the stats on this infographic. Where does your company fit into this?