Do you know who your ideal customers are? Understanding the demographic of your target audience will help your greatly in your inbound marketing efforts. Gender plays a huge role in a person's social media and mobile use, so it's a good idea to know who your followers are. The below infographic from FinancesOnline.com and Ruby Media shows how social media and mobile use differs between men and women. These statistics will help you formulate a better social media strategy for your business and optimize your mobile ads.

A new year is among us and with that comes a new set of trends and predictions to watch for. They will shape the way you advertise to and engage with your ideal customers. Is your marketing team ready for what's in store? Don't keep making the same marketing mistakes - it's time to adapt and take charge of your business. In the below infographic from Syndacast, you'll learn about the six most important digital marketing trends for 2015 and the impact they will have on businesses looking to build on their marketing successes from last year.

Have you ever wondered what makes a website stand out from the rest? Websites that rank well in search engines do so because they focus on creating quality content for their audience. It's not something that can be done overnight.

The appearance of your blog post can make or break the experience for your readers. It's important that you take the appropriate steps when choosing the right photos for your post in an effort to improve your website marketing. Everything from image quality to photo placement can affect whether or not your readers will immerse themselves in your blog post. Are you ready to take your business blog to the next level? The below infographic from WhoIsHostingThis is a great blogging best practices resource for choosing high-quality images and complying with copyright laws.

Twitter cards are an exciting innovation for businesses because they give users the ability to engage with their brand on a deeper level and are used to drive traffic, leads and sales. If you're not already using them as a part of the overall social media strategy for your business, now is a perfect time to start capitalizing on this effective Twitter tool. The below infographic was created by SurePayroll and Ghergich & Co. to give you a quick, insightful Twitter cards review and show you how to use this awesome tool to drive traffic to your website in four easy steps.